Leading With Soul

Founded in 2020 originally as a clothing brand, Jaxsoul has evolved over the years into a hub for media and entertainment alike.

A passion project from San Francisco based rapper Jay Doce, above all Jaxsoul is the embodiment of a neighborhood. A community for creatives, Jaxsoul prides itself on quality work and good people. Our goal is to be a hub space for all creatives, both buying and selling.

The brand's slogan is “Feed the mind, free the soul”, forever embodying the importance of learning through shared experience and striving to always let one's soul be the catalyst for their ways of life.